Learning to pivot in your purpose with influencer Emmy Bucher

Leslie Johnston [00:00:00]:
All right, everybody. Welcome to the podcast.

Morgan May Treuil [00:00:03]:
Welcome back to Am I doing this Right?

Leslie Johnston [00:00:04]:
Yes, Morgan and I have a very special guest with us today. We have Emmy Butcher.

Morgan May Treuil [00:00:09]:
Emmy, is that you? Say last name.

Emmy Bucher [00:00:10]:
Bucher.

Morgan May Treuil [00:00:11]:
Bucher, everyone.

Leslie Johnston [00:00:12]:
I butchered you.

Emmy Bucher [00:00:14]:
Butchered. I know. That's, like, the thing. I've never met a single person that said it right.

Morgan May Treuil [00:00:18]:
That's funny, because in my head, I was saying. I was thinking Emmy Bucher. Yeah, but it's Bucher.

Leslie Johnston [00:00:22]:
Why did I think there was a tea in there? Maybe I actually put it in my vat.

Emmy Bucher [00:00:26]:
No, everyone makes a mistake. It's like. Like Boer Buet.

Morgan May Treuil [00:00:30]:
Oh, wow. You're like, yeah, I kind of love that very friend.

Emmy Bucher [00:00:35]:
Buer.

Leslie Johnston [00:00:36]:
Buer.

Emmy Bucher [00:00:36]:
So, like, imagine the C as an S. Bucher.

Morgan May Treuil [00:00:39]:
I like that. That's great. Welcome to the podcast. Sorry we messed up your name.

Emmy Bucher [00:00:44]:
I did not expect you guys to get it. So you're all good.

Morgan May Treuil [00:00:47]:
That. What's your middle name?

Emmy Bucher [00:00:48]:
Lynn.

Morgan May Treuil [00:00:48]:
Emmy.

Leslie Johnston [00:00:50]:
Middle name is Lynn.

Emmy Bucher [00:00:51]:
Really? I love it. It's, like, common, but I love it.

Morgan May Treuil [00:00:54]:
I. I love that. That's so cool, man. Welcome to the podcast. I have one question right off the bat that I think will be really helpful to listeners and also to me more specifically. Leslie doesn't need help with this. I need help with this. Can you talk me step by step through the process of you getting dressed in the morning? How you choose what you do? And yeah, I just need.

Emmy Bucher [00:01:15]:
I just need to know sometimes, like, before this today, I was like, I feel like I need a little cute outfit on. So I, like, scroll on Pinterest the

Morgan May Treuil [00:01:21]:
night before and like, okay, I'm on the right track. I'm on the right track.

Emmy Bucher [00:01:25]:
Like, okay, what's the vibe I'm going for? I knew I want.

Morgan May Treuil [00:01:27]:
Do you. Do you search something, or do you just scroll with what's there?

Emmy Bucher [00:01:30]:
Knew I want to, like belts and boots. So I was like, belt, boot, casual, but cute outfits.

Leslie Johnston [00:01:34]:
So you put in some of what you already want to wear.

Morgan May Treuil [00:01:36]:
Yeah, because you. You know what you have too. So you're like, okay, so, like, if

Emmy Bucher [00:01:39]:
you want to wear a graphic tee, just be like, cute, casual graphic outfit with.

Morgan May Treuil [00:01:44]:
With loafers. Okay, great.

Emmy Bucher [00:01:45]:
Okay. That's what I do. And then I go in my closet, and I just kind of start throwing things together.

Morgan May Treuil [00:01:49]:
Okay.

Emmy Bucher [00:01:49]:
And then here we are.

Morgan May Treuil [00:01:50]:
And when you say throwing things together, does that mean that you try on multiple things before you decide for sure?

Emmy Bucher [00:01:55]:
Like, I can't just go with the first option. I need to know there's not a

Morgan May Treuil [00:01:57]:
better option 100% all on. Okay. And then follow up question to that. Do you hang. Ignore him.

Emmy Bucher [00:02:04]:
He's fine.

Morgan May Treuil [00:02:06]:
H's going to be here in a second to watch Waylon. If you can hear whing, crying. I'm really sorry. He's got main character syndrome right now. Do you hang the clothes back up after you try them on?

Emmy Bucher [00:02:14]:
No.

Morgan May Treuil [00:02:14]:
Or do you not?

Emmy Bucher [00:02:15]:
That's a problem for, like, when I get home.

Morgan May Treuil [00:02:17]:
That's like, later. Yeah.

Emmy Bucher [00:02:18]:
I wish I was like, I cannot

Leslie Johnston [00:02:20]:
do, like, this is not a problem for right now.

Morgan May Treuil [00:02:22]:
Okay.

Leslie Johnston [00:02:22]:
For later.

Morgan May Treuil [00:02:23]:
I love that.

Leslie Johnston [00:02:24]:
Do you feel so justified?

Morgan May Treuil [00:02:25]:
I feel. I feel, like, so much better.

Emmy Bucher [00:02:28]:
What do you do?

Morgan May Treuil [00:02:28]:
Do you. No, I mean, like, similar. Really. Like, I'll lay in bed, same morning. I'll be like, okay, I'm just scrolling. And then I go in and. Yeah, but how's your closet organized?

Emmy Bucher [00:02:38]:
So I have, like, right now I, like, just put in my spring stuff, so I have, like, my tops. I wear, like, by color, though. Like, white, cream, yellow. Like, I have, like, a little fade. Okay. I do, like, long sleeves. I put, like, all my thick sweaters away right now. And then I have skirts, dresses.

Morgan May Treuil [00:02:56]:
Okay.

Leslie Johnston [00:02:57]:
Okay. So you take part of your closet and put it away.

Emmy Bucher [00:03:00]:
Yes.

Morgan May Treuil [00:03:00]:
So that you don't have to look at the stuff you wouldn't wear, Right?

Emmy Bucher [00:03:02]:
Yeah, exactly. Because I'm like, I'm not gonna wear this, like, super, super thick sweater right now. That's, like, a winter problem.

Leslie Johnston [00:03:08]:
I feel like putting it away. You're like, shoot, what if I'm gonna want to wear it?

Emmy Bucher [00:03:11]:
No. Like, today, I'm like, it's a little bit chillier. I should have, like,

Morgan May Treuil [00:03:16]:
not an option.

Leslie Johnston [00:03:17]:
I kind of like that because it limits your options in a good way. Like, you're just. Sometimes, like, I look at my closet and I'm like, this is like, an overload. And half of this is winter.

Emmy Bucher [00:03:28]:
Yes.

Leslie Johnston [00:03:28]:
So, yeah, maybe you are, like, more creative when there's, like, I actually.

Morgan May Treuil [00:03:31]:
Less options.

Emmy Bucher [00:03:32]:
There's less options. Yeah.

Morgan May Treuil [00:03:33]:
How often are you. Are you selling or getting stuff away or, like, refurbishing your car?

Emmy Bucher [00:03:38]:
I honestly feel, like, quite often. And I'll just, like, give it to

Morgan May Treuil [00:03:41]:
friends or I like it.

Emmy Bucher [00:03:43]:
I'll give it, like, goodwill or whatever. But honestly, my friends kind of just go through it themselves. But I do get a lot from just, like, companies and stuff, which I'm super grateful for because I'm like, I don't have to, like, buy it, which is awesome. And then, Yeah, I feel like, probably, like, every few Weeks. I'm getting, like, clothes from brands and stuff. Yeah.

Morgan May Treuil [00:04:00]:
Okay.

Emmy Bucher [00:04:01]:
Often, though, like, sometimes you don't get a picket, and it's like, you're like,

Leslie Johnston [00:04:04]:
do I really want.

Emmy Bucher [00:04:05]:
Yeah, like, do I want. My mom takes a lot, too.

Morgan May Treuil [00:04:08]:
That's awesome.

Leslie Johnston [00:04:09]:
Oh, my gosh.

Morgan May Treuil [00:04:09]:
That is amazing.

Leslie Johnston [00:04:11]:
I have so many questions for you, but let's. Okay, let's hear your unpopular also.

Morgan May Treuil [00:04:15]:
First of all, sorry, I just jumped into that. I was like, I have more, too. I'm, like, ready to write.

Leslie Johnston [00:04:23]:
You know what I love first is that today Morgan walked in and I'm like, I love your outfit. It's so fun. And she's like, I did this thing where I just opened up Pinterest, and it was the last thing I saw.

Morgan May Treuil [00:04:32]:
It was the first thing I saw. And I was like.

Leslie Johnston [00:04:34]:
When you said you opened up Pinterest,

Morgan May Treuil [00:04:35]:
I was like, I'm her. I'm not you. I'm the furthest. But I'm like, yep, that will be what I do. Yeah. What's an unpopular opinion?

Emmy Bucher [00:04:45]:
Okay. I. When I fly, I like turbulence. Like, I get excited when there's, like, turbulence when flying.

Morgan May Treuil [00:04:51]:
I never heard this before.

Emmy Bucher [00:04:54]:
It feels like a little roller coaster.

Morgan May Treuil [00:04:55]:
It's like the thrill of it.

Emmy Bucher [00:04:57]:
You like it? Yes, but, like, obviously, if I knew we were, like, gonna crash or, like,

Morgan May Treuil [00:05:00]:
you'd like this, that wouldn't be cool.

Emmy Bucher [00:05:02]:
Yeah, but, like, I like the turbulence. I feel like it's, like, exciting.

Leslie Johnston [00:05:05]:
This is incredibly unpopular. But I also agree.

Emmy Bucher [00:05:08]:
Really?

Morgan May Treuil [00:05:09]:
Yes.

Leslie Johnston [00:05:09]:
When I am on an airplane and now really crazy turbulence, I start to go, absolutely, we're gonna go down.

Emmy Bucher [00:05:15]:
You're, like, getting nauseous or, like. Yeah, but.

Leslie Johnston [00:05:18]:
Exactly.

Morgan May Treuil [00:05:18]:
But when I rumble. Yeah, a little rumble.

Leslie Johnston [00:05:20]:
I feel like it kind of sometimes will, like, l sleep where it's, like, moving just a little bit, and then some of it is. Yeah, it's like a roller coaster.

Emmy Bucher [00:05:27]:
Yes. It, like, makes it exciting.

Leslie Johnston [00:05:29]:
My mom, who's afraid of turbulence, told me to start thinking about it like a roller coaster, even though I wasn't. But she thinks about it like that. Yeah, but the last time I did that, and I was thinking of a roller coaster, I'm thinking, like, we're going down.

Emmy Bucher [00:05:41]:
So then I'm like, this is doing

Morgan May Treuil [00:05:42]:
the opposite, making me more afraid. That's funny. That is very unpopular. Do you like to fly? Like, generally, like. Like. Like air travel, like, airports and stuff?

Emmy Bucher [00:05:53]:
Like, I just flew to Florida and there's turbulence. And I was like, this is so exciting. That's awesome.

Leslie Johnston [00:05:59]:
That might be one of the most unpopular we've ever had.

Morgan May Treuil [00:06:01]:
How often do you fly?

Emmy Bucher [00:06:03]:
Well, I feel like this is like a busy time for work. So like I flew to Florida with my friends like two weeks ago and then four days later I flew there

Morgan May Treuil [00:06:10]:
like last week again.

Emmy Bucher [00:06:11]:
Yeah.

Morgan May Treuil [00:06:12]:
Okay.

Emmy Bucher [00:06:12]:
So right now I'm like probably flying like at least twice a month. Month.

Morgan May Treuil [00:06:14]:
Okay.

Emmy Bucher [00:06:15]:
But like in the winter time it's not that busy. So.

Morgan May Treuil [00:06:17]:
Yes.

Emmy Bucher [00:06:18]:
It's like I didn't really fly at all. Like.

Morgan May Treuil [00:06:19]:
Yeah. Are you an airline points person?

Emmy Bucher [00:06:22]:
I like them, but like, I don't like, know how like people are like, I'm like gold status and I'm like, what? Like, how do you know? Like, I don't know.

Morgan May Treuil [00:06:28]:
Like, do you know your status?

Emmy Bucher [00:06:30]:
No. Like I don't know how to know that.

Morgan May Treuil [00:06:31]:
What do you fly?

Emmy Bucher [00:06:32]:
Yeah.

Morgan May Treuil [00:06:32]:
Can I ask you that?

Emmy Bucher [00:06:33]:
Yeah.

Morgan May Treuil [00:06:33]:
What airline you fly?

Emmy Bucher [00:06:34]:
Oh, I like United.

Morgan May Treuil [00:06:35]:
Oh, okay.

Emmy Bucher [00:06:36]:
So I don't know. I mean that's like what I mainly fly, but yeah.

Morgan May Treuil [00:06:38]:
So you probably have some kind of like a status. You can probably get upgrades and stuff.

Emmy Bucher [00:06:41]:
Yeah.

Morgan May Treuil [00:06:42]:
They're so exhilarating. I don't know. I know.

Emmy Bucher [00:06:44]:
I don't know either. I'm just like, oh, show up, just show up.

Morgan May Treuil [00:06:47]:
See what happens. It's an adventure.

Leslie Johnston [00:06:49]:
So funny.

Morgan May Treuil [00:06:49]:
Can I go back to my follow up question? To my. Now that you're unpopular, that's a great unpopular for them, by the way.

Emmy Bucher [00:06:55]:
Thank you.

Morgan May Treuil [00:06:56]:
When you shop, which it sounds like you get sent most, like most clothes right now. When you shop, what's like the I like luxury spot that you're like, I love things from this place. And what's the spot that's like you find gems from there, but it's like not like, not like on the lower end of the price scale.

Leslie Johnston [00:07:17]:
Okay.

Emmy Bucher [00:07:19]:
I love free people. Anytime I go in there, I just know I'm going to find something. I got this built yesterday and didn't go in there for that. But I love it.

Morgan May Treuil [00:07:25]:
Yeah.

Emmy Bucher [00:07:27]:
Gosh. Like lower price point gems. Honestly. H and M. I love H. But you got to dig to find good. Like. Yeah.

Emmy Bucher [00:07:34]:
Yes, good, good one.

Morgan May Treuil [00:07:35]:
But that's great.

Emmy Bucher [00:07:36]:
And it's pretty affordable too.

Morgan May Treuil [00:07:38]:
Very much so.

Emmy Bucher [00:07:39]:
I'm trying to think, oh, that's great. I love Aritzia. But like that's.

Morgan May Treuil [00:07:42]:
Yeah.

Emmy Bucher [00:07:43]:
Higher end. Like a little. But they have like. I love their workout sets. Really good.

Leslie Johnston [00:07:48]:
Their butter line of stuff.

Morgan May Treuil [00:07:50]:
This is the tna. Tna. Is that their butter line?

Leslie Johnston [00:07:53]:
Yes.

Morgan May Treuil [00:07:54]:
Okay.

Leslie Johnston [00:07:54]:
Or I don't know. TNA is like multiple things, but I think that's the workout line. And then butter is the material. Material.

Emmy Bucher [00:07:59]:
Oh, and they're sweat.

Leslie Johnston [00:08:00]:
You actually got me into that.

Morgan May Treuil [00:08:01]:
I had their biker shorts. I have all of their, like, every color of biker shorts from.

Leslie Johnston [00:08:06]:
They just came out with, like, a lemonade color.

Emmy Bucher [00:08:08]:
I saw that. I sent my friend. I'm like, I need it all.

Leslie Johnston [00:08:10]:
It's wearing this color right now, but,

Morgan May Treuil [00:08:12]:
yeah, that is awesome. Have you heard of, like. Do you know Daily Drills?

Emmy Bucher [00:08:16]:
Yes. I love Daily drinks.

Morgan May Treuil [00:08:17]:
We're like. I feel like our friend group right now is just, like.

Emmy Bucher [00:08:19]:
It's so cute.

Morgan May Treuil [00:08:20]:
We're buried under it, actually. We're like, this is stealing everything. I love it.

Leslie Johnston [00:08:24]:
A pile of debt.

Morgan May Treuil [00:08:26]:
Yep. That's great. I just had a baby, and I keep wearing my daily drawers because it's really comfy and just, like, cozy and it's been cold. And he just. He, like, can sense that I'm wearing Daily Drills, and he's just, like, ejectile. And now I've got, like, stains and stuff like this. So I might be retiring, actually. Yeah, go with God.

Morgan May Treuil [00:08:45]:
Everybody else. Yes.

Emmy Bucher [00:08:46]:
So cute.

Morgan May Treuil [00:08:47]:
Yeah, it's really fun.

Leslie Johnston [00:08:48]:
Okay, I have another question. I just feel like we have so many.

Morgan May Treuil [00:08:50]:
First, I love it. I feel like I'm learning how to be a girl right now.

Emmy Bucher [00:08:53]:
Yeah, I love it.

Leslie Johnston [00:08:55]:
What happens when you get stuck stuff in the mail and you don't like it?

Emmy Bucher [00:09:00]:
I'll find someone that does. And if no one does, then, like, I. I just, like, I have, like, a little closet for all, like, my extra PR and stuff. And honestly, I'll just let my friends go through it. I'll do, like, little PR giveaways on my story of, like. Yeah, okay. Just, like, literally, like, this. And, like, I'll pick someone to send it to.

Emmy Bucher [00:09:17]:
Yeah.

Leslie Johnston [00:09:17]:
And brands are fine with that.

Emmy Bucher [00:09:19]:
Yeah, no, they're fine. If you get it, like, as pr and it's not like they're paying you for something and then you're gonna go, like, if you're, like, reselling it, that's a whole different thing. Like, but I'm just, like, giving it away to followers and, like, I'm not using it then. I've never had a brand have a problem with it.

Morgan May Treuil [00:09:32]:
Yes. Yeah.

Leslie Johnston [00:09:34]:
So do you. Like, okay, so there's a difference between, like, PR and there's then obviously, brands being like, hey, we want you to promote this product.

Morgan May Treuil [00:09:42]:
Wait, you should explain what you do.

Emmy Bucher [00:09:43]:
Okay. Yeah. To anybody.

Morgan May Treuil [00:09:46]:
We're just like, we love what you do, but you should explain what you do. And then. And then Answer that question.

Emmy Bucher [00:09:49]:
So I'm a content creator. I just post, like, lifestyle, fashion, beauty content online. And then brands will send me, like, pr or I'll do, like, collaborations with them. If I really like the product, they'll pay me to promote it.

Morgan May Treuil [00:10:00]:
When you say pr, what does that mean? They'll send you pr.

Emmy Bucher [00:10:02]:
So they'll send me, like, let's say, like, l' Oreal will send me, like, their five new lipsticks they just came out with. And so they'll, like, send you, like, a sheet before. Like, they'll DM you, like, a sheet. Like, hey, if you want this, like, sign up for it. And if I like it, I will. Or if I like the brand, I will just to kind of try it out and then. Or like, my agency, they'll just kind of submit me for it and just. I'll get it.

Emmy Bucher [00:10:22]:
But okay, yeah, it's kind of like. It gets to a certain point where, like, I gotta, like, kind of limit what I'm, like, signing up for. It's like, for consumption a little bit because it's like, getting all these, like, products that I'm not even using. And, like. But yeah, my family and friends love it. But to a certain point it's like,

Morgan May Treuil [00:10:37]:
yeah, you're like, no, totally. Okay, that's. That's awesome. Now go back to your question. I just want everyone to know what you do. What's going on? How do you. I want free stuff.

Leslie Johnston [00:10:46]:
Well, actually, I have a new question now that you said that. What? When did you get to a point where you were like, okay, this is so much fun, getting all this stuff to like, oh, this feels like almost overconsumption. Like, what's that line?

Emmy Bucher [00:10:58]:
I feel like, probably like, a few years ago, honestly. Just, like, I feel like the niche I'm in beauty. Like, so many brands want to send you products, like, just to try their new products. And, like, I love it. But, like, I said it. You can only have so many lipsticks or so many blushes. And, like, that's the nice thing about, like, being a girl is you have so many friends that just love all that stuff. So I'm like, try it.

Emmy Bucher [00:11:18]:
If you don't like it, I'm not going to be offended. But, like, yeah, it's going to expire soon.

Morgan May Treuil [00:11:21]:
Like, yeah, no, for sure. How long have you been doing this? When did this start?

Emmy Bucher [00:11:25]:
Yeah, so I started about probably, like, seriously as my job three years ago. But okay. I started my socials since I was, like, 15.

Morgan May Treuil [00:11:34]:
How old are you now?

Emmy Bucher [00:11:35]:
22.

Morgan May Treuil [00:11:36]:
Wow.

Leslie Johnston [00:11:36]:
Yeah, that's a long time.

Emmy Bucher [00:11:37]:
But that was kind of like before content creation was, like, a thing. Yeah, a little bit.

Morgan May Treuil [00:11:41]:
Yeah. So did your socials just like, you started? Would you say you started, like, posting livestock content when you were 15?

Emmy Bucher [00:11:49]:
No, probably when I was, like, 18. I would say, like, okay, that, like, 20, 22. That's, like, kind of when Tik Tok, like, really started to, like, do big. And, like, people started doing, like, day in the life and stuff. And I'm like, wait, I feel like I could maybe make a job out of this. Yeah. But I started out doing, like, dance modeling.

Morgan May Treuil [00:12:05]:
Wait, what do you mean?

Emmy Bucher [00:12:06]:
Okay, so I grew up dancing competitively my whole life, and then basically I was born with something in my knees called discoid meniscus disease. And I had my first surgery when I was 2, and then now I'm having my 10th this year. I know.

Morgan May Treuil [00:12:19]:
What does it do to your knees?

Emmy Bucher [00:12:20]:
So my meniscus, like, imagine as, like, an Oreo cookie. Like, the meniscus is, like, the filling, and it was just floating, so it wasn't, like, in there secure. And it was, like, weirdly shaped. So I've just had surgeries trying to, like, reconstruct it.

Leslie Johnston [00:12:32]:
On both knees.

Emmy Bucher [00:12:32]:
Yes.

Leslie Johnston [00:12:33]:
Okay.

Morgan May Treuil [00:12:33]:
Wow.

Emmy Bucher [00:12:34]:
And so that was really hard dancing growing up, just because I would, like, he'll get ready, get better. And then I would just have another surgery. And so When I was 15, I had my sixth, and that was like, my most just hardest one because I had to take, like, a year to recover till I get back to dance. And I was like, this sucks. Like, I really, like, I started, like, really getting into it and, like, doing my solos for competition stuff. And so I was like, I want to, like, still have it in my life. So I started, like, dance modeling, and I was like, this is a great little loophole because, like, yeah, my doctor said I can't dance, but I could do this. And so I started doing that.

Emmy Bucher [00:13:04]:
And then just a dance community. So small, but also so big. So we all started following each other, and then I grew, like, a little bit of a following. So by the time I was 18, I was like, well, I don't really want to do this anymore. But, like, this is where, like, Tick Tock's kind of doing well, and I'm like, maybe I can make this a job. And so that's when I started posting my content. And then I became an NBA dancer. And so then, like, oh, my gosh, that started doing well.

Morgan May Treuil [00:13:26]:
What team were you with?

Emmy Bucher [00:13:27]:
The Kinks.

Morgan May Treuil [00:13:28]:
Oh, awesome.

Leslie Johnston [00:13:29]:
Yeah, yeah.

Morgan May Treuil [00:13:30]:
Do you know Marissa Phillips?

Emmy Bucher [00:13:31]:
I don't think so.

Morgan May Treuil [00:13:33]:
Okay. She. I. I say all thought you follow each other. She follows. She was.

Leslie Johnston [00:13:36]:
She's on the dcc.

Morgan May Treuil [00:13:38]:
Yes, yes, yes, yes, yes, yes.

Emmy Bucher [00:13:39]:
She was on this podcast, My old agency. Oh, I watched her episode with you guys.

Morgan May Treuil [00:13:44]:
Yes, yes. I saw y' all follow each other's house. Yes. Maybe they know each other, but I can't remember which team because she did NBA dancing, too.

Emmy Bucher [00:13:50]:
Oh, she did.

Morgan May Treuil [00:13:51]:
I could be wrong.

Emmy Bucher [00:13:52]:
I, like, recently just followers. We were like, the same agency. I'm like, wait, this girl's so cute. We, like, have the same stuff and.

Morgan May Treuil [00:13:57]:
Yeah, yeah.

Emmy Bucher [00:13:58]:
No, she's so cute.

Morgan May Treuil [00:13:59]:
That's so funny.

Emmy Bucher [00:13:59]:
Yeah.

Leslie Johnston [00:14:00]:
Wow. I didn't know you're an NBA dancer.

Emmy Bucher [00:14:02]:
Yes.

Leslie Johnston [00:14:02]:
Okay. Did you. Was that difficult, like, on your body?

Emmy Bucher [00:14:05]:
It was. Because it was like, I was down in Sacramento, like, every day, just.

Leslie Johnston [00:14:09]:
Yeah.

Emmy Bucher [00:14:09]:
Dancing practices and stuff, and. But it was so much fun. It was a dream, but, like. Yeah, it was a lot on my body. I was dancing every day pretty much, and just, like, worn down.

Leslie Johnston [00:14:17]:
Yeah.

Emmy Bucher [00:14:18]:
Especially game days. You're there, like, all day from morning till 11:00pm yeah.

Leslie Johnston [00:14:22]:
So did that kind of rock your world a little bit when you had to have so many surgeries and, like, the thing that you loved, you couldn't really do it, for sure.

Emmy Bucher [00:14:28]:
It was so hard. Like, wow. It just, like, was devastating every single time. Just like, you felt like you, like, got back to a point. You're like, okay, I can kind of. Because you're also. My knee, like, changed every single time. Like, it was like, hey, I gotta figure out how to dance with, like, this new.

Morgan May Treuil [00:14:39]:
You know.

Emmy Bucher [00:14:40]:
And then, like, as soon as I was, like, getting good and then it was just like, the other knee, it was just not good.

Morgan May Treuil [00:14:46]:
Plus, you're good, too. So it's not like you're like, yeah, I'm like, no. Like, you know, whatever. It's like, no, you're actually really good. So then it's like something that you not only loved, but you were very talented at it.

Emmy Bucher [00:14:58]:
Yeah.

Morgan May Treuil [00:14:58]:
And it's kind of the trajectory that life was going in. And this is a big left turn.

Emmy Bucher [00:15:02]:
But, like, looking back at it, I feel like God's just shaped me in a way that, like, I. It made me so strong. And so I just feel like I have, like, this new outlook on just life. And, like, I can actually, like, I don't. Just going on walks I'm so grateful for. Cause I'm like. Like, I can't really do that. Sometimes for just in the wintertime, my knees get really, like, sore.

Emmy Bucher [00:15:21]:
So it's just like, I have a whole new feeling. Gratitude for those types of things. Yeah.

Morgan May Treuil [00:15:25]:
That's really special.

Leslie Johnston [00:15:25]:
We talk about that a lot where it's like, you don't really know joy unless you kind of know pain.

Emmy Bucher [00:15:29]:
Yeah.

Leslie Johnston [00:15:30]:
So it's like, absolutely. The harder times make you really appreciative.

Morgan May Treuil [00:15:33]:
Yeah.

Leslie Johnston [00:15:33]:
I remember I broke my foot playing soccer one time, and it took forever to heal. Like, I had to go to physical therapy, all this stuff. And I remember the day I got to take the boot off, and I was just, like, walking, and I'm like, it is such a gift to be able to walk. Like, to get up and walk across the room. Like, I missed being able to walk normally.

Emmy Bucher [00:15:51]:
Yes.

Leslie Johnston [00:15:51]:
And it just gives you, like, this whole perspective of, like, oh, my gosh. This is actually really cool, what life does offer.

Emmy Bucher [00:15:57]:
Exactly. You just have, like, a whole new feeling of just. You feel blessed and you're like, yeah, I can actually do these things now.

Leslie Johnston [00:16:03]:
Yeah.

Morgan May Treuil [00:16:03]:
So then, at what point in the. So you were doing Dance for the Kings, and then at what point did that come to an end? Did you say?

Emmy Bucher [00:16:10]:
So I stopped. It was the year that they went to playoffs, which I'm like, this is an awesome year to do it because, like, I don't know if you guys are Kings fans or not, but, like, they don't do that very often. So that was really cool. And then after that, I was like, I just can't do it anymore. Like, my body's done. It was. It was so, so cool, but I really want to do NFL. And then that just didn't work out.

Emmy Bucher [00:16:30]:
So now I teach dance, and I love it, and it's still, like, a way to keep it in my life, but I just, like, my body can't really.

Morgan May Treuil [00:16:35]:
This is so fun. I had no idea. So I studied dance in college.

Emmy Bucher [00:16:38]:
Really?

Morgan May Treuil [00:16:38]:
Yes.

Emmy Bucher [00:16:39]:
Oh, my gosh.

Morgan May Treuil [00:16:39]:
What do you teach?

Emmy Bucher [00:16:40]:
I teach just, like, basically, like, palm.

Morgan May Treuil [00:16:43]:
Yeah.

Emmy Bucher [00:16:43]:
Kind of hip hop, a little bit jazz. Like, that's kind of my thing.

Morgan May Treuil [00:16:46]:
This is awesome. That is so fun. Okay. Do you have, like, your favorite soul you ever did? What song? It was.

Emmy Bucher [00:16:52]:
Oh, gosh. My first solo was like Runaway Baby, and that was just, like, so fun. I love that one. That was probably, like, my favorite song. That was just. I still, like, listen to it in the car.

Morgan May Treuil [00:17:03]:
That's so fun. Oh, I love that.

Emmy Bucher [00:17:06]:
That's so cool.

Leslie Johnston [00:17:07]:
Okay, and then you're also in school, right?

Emmy Bucher [00:17:09]:
Yeah. Going to see her right? Now.

Leslie Johnston [00:17:10]:
Cool.

Emmy Bucher [00:17:11]:
Wow.

Morgan May Treuil [00:17:11]:
What are you studying?

Emmy Bucher [00:17:12]:
Communications.

Morgan May Treuil [00:17:13]:
Nice.

Emmy Bucher [00:17:14]:
I have no idea what I want to do. It's kind of like a backup option because I'm like, I don't know if this social media thing is going to work like forever, you know, I just don't. You just don't know how long it's going to be around for. It's this new thing, so.

Leslie Johnston [00:17:24]:
Right.

Emmy Bucher [00:17:24]:
I have it as like a backup option. Yeah, I'm taking my time with that for sure.

Morgan May Treuil [00:17:28]:
What did you, when you were a kid, what did you think you were going to do?

Emmy Bucher [00:17:31]:
I want to be a physical therapist. Cool. And that was like after I think I saw my knees, I like had the queen coolest physical therapist. Like, she was just awesome. And I was like, I want to be that when I grow up. And then I found out how much school. And then I was like, yeah, thank you.

Leslie Johnston [00:17:45]:
You're like, maybe. Yeah, I just need a physical therapy. That's really cool. Okay, so when you started doing content creation, what was like your first hesitations? Because I know a lot of people are like, oh gosh, I don't want to put my face on the other Internet. I don't want to. Like, I'm afraid of what my friends will think. How did you like, what were your first thoughts going into it or was it so new that. Yeah, you kind of didn't think about it?

Emmy Bucher [00:18:10]:
I felt like it's, it was very new. It was just kind of like. And I was young too and I was like, okay, we're just gonna like kind of see where this goes. But I would say I'm very careful with what I put online. Like I don't, I probably only put like 5 to 10% of my life online just cuz like no one needs to know. Like these people, you don't need people you don't know, like they don't need to know everything about your life.

Morgan May Treuil [00:18:30]:
Yeah. What's, what's the filter for that? Like what's. Yeah, do you have like a, a process or a, something that you go through of like yeah, this is something I post. This is something I don't post.

Emmy Bucher [00:18:38]:
I feel like my niche is very good because it's like okay, beauty, fashion, lifestyle, like yeah, you know, that's not like I'm doing like day to day vlogs and I do, I like fill those in. Sometimes I feel like it's important for people to see, but I'm not like filming my camera like 24 7. Like just like my day to day life. And I Feel like that's good. Like, just in between. Because I don't know, I like those moments just to be like to me and to live in the moment sometimes and, like, not have to film everything. So I think that's, like, also a good thing. Like, you don't really get as much, like, hate comments because people just don't know, like, those little parts of your life.

Morgan May Treuil [00:19:11]:
Yeah.

Emmy Bucher [00:19:11]:
And, like.

Leslie Johnston [00:19:11]:
Yeah.

Emmy Bucher [00:19:12]:
Like, I don't know. They probably don't even know that, like, I teach dance. Like, I, like, post it every now and then, but, like, they don't even know where I teach it or, like.

Morgan May Treuil [00:19:19]:
Yeah.

Emmy Bucher [00:19:19]:
So that puts, like, other people at risk. So.

Morgan May Treuil [00:19:21]:
Yeah, no, totally.

Leslie Johnston [00:19:22]:
That is really cool.

Morgan May Treuil [00:19:23]:
Yeah.

Leslie Johnston [00:19:24]:
What. What's like the. Okay, so the hate comment thing you saw. Have you gotten hate before? Like, how do you deal with that? Like, people who don't know you saying stuff or just, like, random trolls on the Internet?

Emmy Bucher [00:19:38]:
I know. I feel like it's hard because I don't really get that many. Just because, again, it's like, okay, if you say you don't like my hairstyle,

Morgan May Treuil [00:19:45]:
like, also it's like, whatever.

Emmy Bucher [00:19:46]:
Yeah.

Morgan May Treuil [00:19:46]:
Like, yeah.

Leslie Johnston [00:19:47]:
What does that mean?

Morgan May Treuil [00:19:47]:
You're perfect.

Emmy Bucher [00:19:48]:
No, no, no, no.

Morgan May Treuil [00:19:48]:
Yeah.

Leslie Johnston [00:19:49]:
No, you are.

Emmy Bucher [00:19:50]:
Like, what do you have to say? You guys are so sweet. But it's hard just because it's like, I see other people getting it and I'm like, okay. Like, because they're posting, though, like, Pingyuns, they're kind of like, rage baiting a little bit on, like, okay.

Morgan May Treuil [00:20:04]:
Like, they're trying.

Emmy Bucher [00:20:04]:
Exactly. Yeah. But like, I see other people. It's like, outfits they wear. They will get, like, just so many videos made about them. And I'm like, okay. I feel like I haven't gotten that. Which I'm, like, so grateful for.

Emmy Bucher [00:20:14]:
Like, I just don't know how I would handle that. But I have definitely had videos where I'm just like, oh, that did not reach the audience that I thought it was going to reach. And yeah, it's honestly, though, like, not that bad. Yeah, it's just like, yeah, People saying, like, oh, I don't like the hairstyle, or, oh, why would you do that? Like, I don't.

Morgan May Treuil [00:20:29]:
Yeah. Yeah. Have you had a season in your content creation career where you've battled a lot of insecurity now? And I'm saying this because I'm like, if. Because I. I know that I battle insecurity. I think a lot of listeners battle insecurity. They're looking at you and they're like, she's probably very confident and she probably does not have issues with insecurity, but like we all do, 100% do. Yeah.

Emmy Bucher [00:20:49]:
Like I feel like too like you might notice like growing up dance too, you're constantly like comparing yourself to others and it's the same in this space.

Leslie Johnston [00:20:55]:
Yes.

Emmy Bucher [00:20:56]:
You're just like, especially if you see someone like doing better than you and you guys are making the same content and they're getting like better deals and you're just like, oh, I want that so badly. But like I feel like I'm doing the same thing. But it's so weird because like your video could just not perform as well as others or like brands just maybe just don't want to work with you. And you kind of just have to understand that going into it and just be like, okay, like this is just what it is and you have to stop like comparing yourself to others and yeah. Just kind of accept like, okay, it's

Morgan May Treuil [00:21:21]:
funny you made the comparison like in dance. It's like funny how you grow up learning and correcting yourself in front of a mirror.

Emmy Bucher [00:21:28]:
Yes.

Morgan May Treuil [00:21:28]:
Like you grew up in around mirrors

Emmy Bucher [00:21:30]:
all the time just comparing yourself to others and like their bodies and like what they're doing and you're not like, yes, yes.

Morgan May Treuil [00:21:36]:
I remember being, I remember being in a dance class. We were at the bar is ballet and for whatever reason our instructor was walking around the bar. It was like, you know, like three sided.

Emmy Bucher [00:21:47]:
Yeah.

Morgan May Treuil [00:21:48]:
And she was asking everybody what their pre dance snack was.

Emmy Bucher [00:21:51]:
Oh, no.

Morgan May Treuil [00:21:51]:
And all the girls were like, carrots, celery and peanut butter. Like, and I'm like, my mom got me a McDonald's french fryer before this. It was awesome. But then the judgment on her face and then I'm looking at all these girls like with their celery and carrots, whatever. And I'm like, wow, this is the worst. And I am compared. It's like such a crazy environment for comparison. Then you jump into social media, which is a breeding ground for comparison.

Morgan May Treuil [00:22:14]:
So would you say that like most of the insecurity battle has to do with watching other people?

Emmy Bucher [00:22:19]:
For sure. I would say you're just constantly comparing yourself. But then you have to realize like, that's just their highlight of like their life.

Morgan May Treuil [00:22:25]:
Yeah.

Emmy Bucher [00:22:25]:
And they're just posting like all the good moments and like a lot of people do post the bad moments, but you're only seeing part of it. Like you're seeing definitely more of their highlights then.

Morgan May Treuil [00:22:34]:
Yeah.

Leslie Johnston [00:22:34]:
Yeah, man. How have you dealt with the dynamic of like being a Content creator, putting your yourself online and then, like, your friendships and the people who know you really well. Like, has there ever been weirdness in that? Or, like, share. I know you don't share a ton, A ton of your life, but has there any. Has there been any dynamics where you're like, oh, that was kind of hard to navigate.

Emmy Bucher [00:22:57]:
Yeah, I feel like. I don't know. I feel like, too, with, like, friends when I, like, when I have new friendships, I'm like, I don't know if they're, like, comfortable if I, like, make this video right now about them, because I'm like, I just don't know if they, like, want to be on there.

Leslie Johnston [00:23:09]:
Yeah.

Emmy Bucher [00:23:09]:
But I feel like all my friends are just so cool about it, and they just are so supportive, and they're always like, oh, yeah, I'm down to be in a video. But I always, like, even friends that, like, I've had for, like, 10 years, I'm just like, you want to do a video with me? Like, I feel, like, nervous.

Morgan May Treuil [00:23:22]:
Yes.

Emmy Bucher [00:23:22]:
But I feel like, just like the group I have right now and, like, my support. Support system and my whole family, they are just so awesome about it, and they are so supportive. They're like, what do you mean? You're just going on, like, a brand trip? Like, yeah, they just, like, don't, like, they think it's, like, crazy.

Morgan May Treuil [00:23:34]:
They're like, yeah. What does your family think?

Emmy Bucher [00:23:36]:
Oh, my gosh. They. They love it. They're, like, so supportive about it. But my brother's just, like, over here, like, working hard, like, doing a little construction.

Morgan May Treuil [00:23:43]:
Yeah.

Emmy Bucher [00:23:44]:
Like, oh, you should go to Florida. Like, that's nice.

Morgan May Treuil [00:23:47]:
Like, you could do this too, if you wanted to.

Leslie Johnston [00:23:49]:
Yes.

Morgan May Treuil [00:23:49]:
Yeah.

Emmy Bucher [00:23:50]:
Yeah, yeah.

Morgan May Treuil [00:23:51]:
Do you ever feel like it's. I don't know, if you feel there are people that you watch online that it feels like they are, like, a different version of themselves online versus in person. And I feel like that is probably unavoidable to a certain extent, because when you go online, like, there's just a. Like, you're just. You're communicating it in a different way than you would with somebody over coffee or, like, in your living room. How do you balance the. Like, be yourself, you know, but, like, it's different. Like, how do you not lose your set, like, your true self whenever you're online? I don't know if that makes sense.

Emmy Bucher [00:24:25]:
At least the area we live in, it's not, like, super saturated with content creators, which is kind of good because it's like, when I go to Like LA or these events that you're just, like, around it. And I'm just like, oh, my gosh. I feel like some of these people are just, like, out of touch and they don't really, like, realize other things in, like, real life.

Morgan May Treuil [00:24:41]:
Yeah.

Emmy Bucher [00:24:41]:
And then it just makes you, like, very grateful for where we live. I feel like, just. Because, yeah, it's very normal. And so I think that helps a little bit because it's not super. Just like, you're not, like, walking and there's content creators everywhere. It's kind of. Yeah. Real life a little bit.

Morgan May Treuil [00:24:53]:
Yeah. That's kind of nice, actually. It's like, do what you do. And yet, like, the spot that you're situated is not so. Yeah, like that.

Emmy Bucher [00:25:01]:
But then it's close if, like, I needed to go for work or. Yeah. Something like. I love that and I love going to those. It's so much fun because you get to meet people. But I feel like some people are just a little out of touch.

Morgan May Treuil [00:25:10]:
It's like Hannah Montana. She is the best of both. She's like Sacramento Miley.

Emmy Bucher [00:25:17]:
Yes. Yes.

Leslie Johnston [00:25:18]:
So how. Because I. I agree with Morgan. There's been times where I'm like, oh, I'm gonna post some stuff on TikTok and See. But then there's been times where I'm like, oh, that doesn't feel like me at all. Like, there's like, this weird, like, that feel. Yeah. Imposter syndrome.

Leslie Johnston [00:25:33]:
Or like, that what I'm posting isn't, like, truly who I am, but I also don't want to, like, post my entire life online. So how do you reconcile with that? Or, like, how do you put yourself out there where you're like, I feel good about what I'm putting out there. Like, it feels like me without sharing too much.

Emmy Bucher [00:25:49]:
Yeah. I feel like kind of when I was starting getting in content, like, I was just kind of, like, looking at others and I was like, that does well for them, so I'm going to do that. And that was like, the worst thing I could have done because I didn't enjoy doing it. Like, I was just not enjoying what I was putting out there because it wasn't me. And then I just feel like once you start getting in that, like, niche of, like, your own stuff, you kind of get in the groove of things and then you just kind of get in routine. So, like, Tuesdays and Thursdays, I film my hairstyles and I love doing that. Like, I look forward to it, but you don't want to, like, overdo it. Yourself to where you start, like, just not enjoying it.

Emmy Bucher [00:26:23]:
Yeah. You know what I'm saying?

Leslie Johnston [00:26:24]:
Like, yes.

Morgan May Treuil [00:26:24]:
Yeah. I'm like, how do you make. Because we've talked about this before. Like, we'll, we'll. I mean, obviously we have podcast part of things, but we've both tried our hand at like some separate. Like, Leslie has like really great fashion intuition and social, like, post.

Leslie Johnston [00:26:39]:
Not today. I have two different color socks on.

Morgan May Treuil [00:26:41]:
I feel like, wait, how'd that happen?

Leslie Johnston [00:26:43]:
I don't know. I was, I was in laundry day, like, no socks. And I was like, shoot, I'm gonna have to wear two different color socks. Embarrassing.

Emmy Bucher [00:26:50]:
I would not have noticed that.

Morgan May Treuil [00:26:51]:
I didn't even see it. That's also. This is also from our brand.

Emmy Bucher [00:26:54]:
So yeah, for.

Morgan May Treuil [00:26:56]:
For our brand deals, people send us just trash bags. But. And then like, I'll do some devo content occasionally. Like I'm. I was trying to. Because I felt like God was kind of like, hey, you need to start. Like, if people are, if people are there, like to your point, people are in. They're inundated now on their phones.

Morgan May Treuil [00:27:18]:
So like they're looking for content. And so it's like, if you have a positive personality, if you have like good things that you want to say and put out into the world, you should. Because they're coming on to the Internet and they're either being rage baited, like you said, they're being discouraged. So why wouldn't we meet people there with like, yeah, like beauty. And what was the niche that you said? Fashion.

Emmy Bucher [00:27:39]:
Fashion, beauty and lifestyle.

Morgan May Treuil [00:27:41]:
Yeah, fashion, beauty, lifestyle. Like faith based content. Like all of this stuff is all good stuff that people. It lifts them up to see it. Why wouldn't we do that? But it's been funny how, like, there are certain things where when you do them, it can quickly feel like a job that drains you. Especially when it's something like, I love your philosophy about, like, this is 5% of my life. This is not all of my life. Because you have to have spaces where this is not a part of it.

Morgan May Treuil [00:28:06]:
Like, doing this for the camera is not a part of it. Obviously there are spaces where you do because it's your job, but like, how do you stay energized towards this now that it's your.

Emmy Bucher [00:28:16]:
Yeah.

Morgan May Treuil [00:28:17]:
Like it's part of livelihood, not just life. You know, there's like a difference.

Emmy Bucher [00:28:21]:
I feel like creating that like, happy medium of just like, okay, these are like, I'll like have scheduled days. Like, this is what I'm gonna film this One I'm gonna edit, and you kind of have to create that. But it's so hard in, like, this job because you're just like, people scroll all the time. So, like, if I. At night, I just want to scroll. It's like, I'm working.

Morgan May Treuil [00:28:37]:
Yeah.

Emmy Bucher [00:28:37]:
So, like, I'll be in bed and I'm just like, I should, like, just edit this right now. Like, why not just get it done with? And I'm like, I'm, like, in bed. Like, I don't want to, like, I don't go to sleep. So I got this little, like, thing called a brick. Have you guys ever heard of it?

Leslie Johnston [00:28:47]:
Yeah.

Morgan May Treuil [00:28:48]:
No.

Emmy Bucher [00:28:48]:
And so it's like this little square, and it's called, like, brick. And you just, like, put your phone to it, and it basically will like, lock you out of all social media or, like, any app you want to be locked out of. It's like 40 bucks or something.

Morgan May Treuil [00:28:57]:
That's awesome.

Emmy Bucher [00:28:58]:
It's so nice because I just do it at, like, six o', clock, so I'm locked out of all, like, social media. And then I'll unbrick my phone, like, in the morning, like, after I do, like, my devotional, I'll do a little workout, go on a walk or whatever, and then I'll unbrick my phone. So that way, like, I'm not doing anything for work, like, past those times. And that creates, like, a little bit of a barrier.

Morgan May Treuil [00:29:17]:
This is such a cool discipline.

Leslie Johnston [00:29:18]:
Yeah, it's really cool because you have to, like, tap your phone on the physical brick. Right.

Emmy Bucher [00:29:23]:
You have to have it to, like, unbrick and brick. So I'll have it, like, on my fridge upstairs. And then I have to, like, get up out of bed. I can't, like, go lay down back in bed. And I, like, will be.

Morgan May Treuil [00:29:31]:
That is awesome.

Leslie Johnston [00:29:32]:
Yeah.

Emmy Bucher [00:29:33]:
And I love it.

Leslie Johnston [00:29:33]:
Has that been really helpful for you of, like, being able to just kind of separate?

Emmy Bucher [00:29:38]:
Because I feel like I'm just not that, like, disciplined. I was talking to my friend about it. She's like, why don't you just put, like, screen time on? I'm like, because you have the option to, like, take it. I'm like, no, I'm not a bed. Go to the fridge. Like, that's just, like, way more work.

Morgan May Treuil [00:29:50]:
It's the physical act of doing it that I feel like, helps your motivation to do it.

Emmy Bucher [00:29:55]:
Absolutely.

Morgan May Treuil [00:29:55]:
That is awesome.

Emmy Bucher [00:29:56]:
Yeah.

Morgan May Treuil [00:29:56]:
Can we ask you what you're doing in your devo right now?

Emmy Bucher [00:30:00]:
Yeah, I just have. Honestly, it's like, I forget what it's Called it just is like 100 days of. Yeah, just you're just kind of trying to figure. It's like a self care one.

Morgan May Treuil [00:30:10]:
That's cool.

Emmy Bucher [00:30:11]:
Yeah, I love it. So that's awesome. It's just kind of like you're reading the Bible every day and getting just knowledge of that and stuff.

Morgan May Treuil [00:30:17]:
That's great. Super cool.

Emmy Bucher [00:30:19]:
It's like quick little 5 minute 1.

Morgan May Treuil [00:30:20]:
I think that's amazing. That's the doable stuff, right? Like, I think there's a million reasons to not. And then to get like a little five minute devo that you just pull out in the morning, it's like, yeah, it's great.

Emmy Bucher [00:30:29]:
And then like at the end of the week you do like a reflection on it, like what you learned.

Leslie Johnston [00:30:33]:
Oh, cool.

Emmy Bucher [00:30:33]:
Yeah.

Morgan May Treuil [00:30:34]:
That's awesome. I love it.

Leslie Johnston [00:30:35]:
Have you ever had to take like a social media break or like ever felt like, oh gosh, this is so overwhelming right now. I need to just like not be on it.

Emmy Bucher [00:30:43]:
I feel like it's really hard to. Because like, okay, it's your job, your job now.

Morgan May Treuil [00:30:48]:
Yeah.

Emmy Bucher [00:30:49]:
You can't just like to work.

Morgan May Treuil [00:30:50]:
Yeah. Yeah.

Emmy Bucher [00:30:50]:
So like weekends I would say I'm definitely less just on socials, but I still, I have to post or like do something. Recently my papa passed away and so I had to. Oh, it's okay. But I took like a week off just because I was like, I just can't like mentally show up and I feel like I'm just like being fake. I'm like usually almost like more positive on social media and I just feel like it was just not real. Yeah. But I didn't like post anything on Tick Tock or Instagram and like my algorithm just dropped tremendously. Just like for like a month after I was getting like Nothing over like 10k views, which is like, yeah.

Emmy Bucher [00:31:26]:
Strange for like the audience I have so like that I was just like, can a girl just not take a little break? Like I just need that moment. And so it's hard cuz like I've never taken that long of a break just not posting anything. And so I was like now. But it's like I don't want to like be fake on social media and post the stuff because it's like that's not really real or I didn't have anything to post either because I'm like, what am I? Yeah. Yeah.

Morgan May Treuil [00:31:49]:
Because I was gonna. I think this applies to people in all types of work, not just content creation, but there's that fear of like, if I stop the hustle I'm gonna fall behind.

Emmy Bucher [00:31:58]:
Yeah.

Morgan May Treuil [00:31:59]:
And I'm not gonna perform as well. And I'm. I guess you're just now kind of experiencing this and sorting through it. But I'm like, what, what do you, how do you. It's so easy to attach like self worth and self value to what you do, regardless of what your job is. Because that's your output. Right. Like it's the one area of your life where I'm like, I have a result to show for the work that I'm putting in.

Emmy Bucher [00:32:19]:
Yeah.

Morgan May Treuil [00:32:19]:
So I don't know what your, what your philosophy on that is of like, how do you not stay tied to your work, like in terms of your value? I guess, especially. Especially because with your work it's like, I don't know, like we all have stuff we can hide behind. I feel like with work, like for me, I'm like, if someone doesn't like something that I'm like preaching or talking about, I'm like, well, God, it's not really me.

Emmy Bucher [00:32:45]:
No, seriously.

Morgan May Treuil [00:32:46]:
So there's that and then same thing for other people. It's like, you know, doctors and lawyers and you know, whatever, like cashiers. It's like there's, there's something you're doing or promoting that's not necessarily you. For you, it's like your job is a lot of. It's like, it's, it's centered around your life.

Emmy Bucher [00:33:00]:
Yeah.

Morgan May Treuil [00:33:00]:
And I'm like, how do you keep your value? Or like people's likes and comments, like people loving it and seeing it. How do you separate your personal value from that?

Emmy Bucher [00:33:09]:
I feel like. Yeah, that's a really good question because you do get like just caught up in it sometimes and you're like, whoa, I need to take a step back. Like this is not like really what I want to do or like what I want to believe. So I just think just like remembering your values and like I have little post its around like my house and like on my mirror there's like little Bible verses or whatever just to remember and just. Yeah, because I feel like you do just get caught up in online sometimes just scrolling and you're just like, wait, that's like not real life or.

Morgan May Treuil [00:33:36]:
Yeah, actually, that's actually a good. You have good little practical things. The brick thing is great. The post it thing is great. They're like physical things to bring you back.

Leslie Johnston [00:33:45]:
Yes.

Emmy Bucher [00:33:45]:
So to reality.

Morgan May Treuil [00:33:46]:
Real reality. Real life. Yeah.

Leslie Johnston [00:33:48]:
I can tell that you're really grounded in like who you are. You have great family and friends around you, which is awesome. And that's the type of people, like, you want to follow, where it's not like you're following someone that feels very true and authentic to them because they have a base. So it's like, I think of, like, people who want to start, like, content creation, and maybe you can speak into this too, but it's like, you have to have, like, a solid foundation probably before you want to put yourself out there. Because if you don't, it's probably such a trap of, like, you're going to find all your worth and how many views and comments and likes and all these things you get or brand deals that you get or don't get. And so having a solid foundation seems important. Is there anything else you're like, okay, for people who are like, I want to. I think I want to start content creation.

Leslie Johnston [00:34:35]:
What's like, some, some advice you would have for those people? Maybe, like, it can be, like, deep or not deep, but some, like, advice you have for people.

Emmy Bucher [00:34:43]:
Just be yourself. And I feel like everyone says that and it's like such a. Sometimes it's just like, okay, But I honestly, like, if you are trying to be someone else or just trying to, like, you like a creator, and you're just like, well, I want to be her. Well, like, you're not going to be. And like, you just kind of have to find your own thing and, like, find what works for you.

Leslie Johnston [00:35:02]:
How do people. How, how would you say people can do that? Because I see that a lot too. I see other creators going, stop copying me. I'm like, well, you are an influencer.

Emmy Bucher [00:35:12]:
Yeah.

Morgan May Treuil [00:35:12]:
You're literally sorry that you're influencing us now. What are we?

Leslie Johnston [00:35:15]:
But I do think there's a line because there are people. Like, because I love watching TikTok. I love watching different creators and content creators. But I, I can tell instantly when I go, wait, this girl looks exactly

Morgan May Treuil [00:35:27]:
like this other girl?

Leslie Johnston [00:35:29]:
And I'm like, it's so sad because it makes me not want to follow the other girl. Because I'm like, you're not being. You're obviously not being who you are.

Emmy Bucher [00:35:35]:
You can take, like, inspiration, like, we all, like, everyone does. Like, oh, someone did that. Like, I'm gonna put my own spin on that. But when you, like, coffee someone, like, verbatim, like, words, like, I. The other day I had this, this creator, like, copy, like, my entire, like, series. I did, like, word for word. Like, oh, my. Word for word.

Emmy Bucher [00:35:54]:
And I was like, okay, whatever. Like, what are you gonna do? But, like, like, but I'm Just like, oh, it's crazy.

Morgan May Treuil [00:35:59]:
I don't know how you find. Yeah, I don't. I mean, that's. Yeah. I feel like that's bold. You're like, hey, I'm just gonna. Your dad says that. Your dad's like, if something works, just rip it off.

Morgan May Treuil [00:36:08]:
And I'm like,

Emmy Bucher [00:36:11]:
but that's a lot

Leslie Johnston [00:36:11]:
of work to memorize someone's script and,

Emmy Bucher [00:36:13]:
like, verbatim do it.

Morgan May Treuil [00:36:15]:
No. Yeah, that's a lot of work.

Emmy Bucher [00:36:15]:
This, like, series did well for me, so I was like, okay. Like, super proud of it. Like, yeah, yeah. And then, like, someone ripped off, like, word for word. Like, it worked for her, it'll work

Leslie Johnston [00:36:24]:
for me, and you just have to let it go.

Emmy Bucher [00:36:25]:
Yeah. That's the thing. Like, what are you gonna do?

Morgan May Treuil [00:36:27]:
Like, how do you feel like you found your. Your niche? Like, how. Because I. I feel like that's a part of it, too. Right. Is like, you can't get on, do somebody else's thing. Do somebody else's personality. But then I also think that there's a lot of people that probably don't know how to figure out what's theirs, too.

Emmy Bucher [00:36:41]:
Yeah.

Morgan May Treuil [00:36:41]:
So how did you land where you landed?

Emmy Bucher [00:36:43]:
I feel like you kind of have to, like, experiment and see. Like, I don't know. I made, like, five pillars, like, when I first started. Like, okay, what do I want to share and what do I want? What do I love to do? And you kind of have to experiment. Like, well, what does. Well, like, post those videos and then see what does. Well, yeah, see what your followers like. And it can change, too.

Emmy Bucher [00:37:02]:
Like, if you, like, start posting one thing and, like, you get a lot of followers from that, you kind of have to continue to do that or else your engagement is going to be off.

Morgan May Treuil [00:37:09]:
Right.

Emmy Bucher [00:37:09]:
But just, like, figure out what you truly love to do.

Morgan May Treuil [00:37:12]:
Yeah.

Emmy Bucher [00:37:12]:
And what you want to post.

Morgan May Treuil [00:37:13]:
That's cool.

Leslie Johnston [00:37:14]:
What were your, like, five pillars when you started?

Emmy Bucher [00:37:18]:
I knew, like, hair, I was kind of experimenting with, but, like, because my mom grew up doing, like, hair and makeup, so I've always, like, loved Just Cool World. I love it. But she did, like, for weddings and stuff. And I'm like, oh, that's so much fun. Thank you. And so I knew I wanted to do that. I knew I wanted faith in it, and I knew I wanted fashion. Those are, like, my three main ones.

Emmy Bucher [00:37:36]:
And then I kind of just threw, like, lifestyle and forgetting what my fifth one was. But, yeah, just kind of. That's really cool being, like, real with people. Yeah.

Morgan May Treuil [00:37:46]:
Yeah.

Leslie Johnston [00:37:46]:
What's the line that you draw. Maybe not a line you draw, but like, what. How do you incorporate faith into content creation knowing that like personal. Probably a good amount of your audience might not believe what you believe.

Morgan May Treuil [00:37:58]:
And that's, that's some of the genius of it. Like, that's. I, I love that about your content is like, you can tell and you. And like everybody feels comfortable on your space. Right? Like that's. And that's part of the genius of it. So yeah, I would be curious to know the same thing.

Emmy Bucher [00:38:13]:
I kind of started just by doing like, get ready with me for church. And like, that's cool. Like, kind of what started growing and like that did really well for me. And so I was like, okay, every Sunday I'm gonna do these. And I started just getting comments, people like, oh my gosh, like, you inspired me to go to church. Like, and I was just like, that like means so much like, cuz I feel like sometimes if people have like a bad experience with it or like, yeah, they think you have to like dress a certain way or whatever. And I'm like, you wear like a cute outfit to church. Like, of course, you know, and so just seeing like those comments, like, have really helped me and like, that's cool.

Emmy Bucher [00:38:44]:
Inspired us to do more of that. Yeah, love that.

Leslie Johnston [00:38:46]:
I love that because you. Yeah. It's like all people are welcome in your content creation space. So sometimes it's like if someone's just going so hard, like if they're trying to be a content creator, but it's kind of like there's some people. I'm like, you make being a Christian not look good. You know, if they're being like, really harsh or really like, opinionated or it's

Emmy Bucher [00:39:08]:
very much like they don't feel welcome on their page.

Morgan May Treuil [00:39:11]:
Yes.

Leslie Johnston [00:39:11]:
And it's like, how cool is it that you have people who are like, oh, I followed this girl and she seems so, you know, joyful and happy and all this stuff. Like, and then when you actually kind of like drip it, you're like, oh, I go to church. Like, this is what I believe. I think people go, oh, wow. Like, I feel like I already know you and therefore I kind of want that. Yeah. Not to say people can't just like be out about their faith, but I do think there's a cool way to do it that way too.

Emmy Bucher [00:39:36]:
Yeah.

Morgan May Treuil [00:39:37]:
I love that hair. You have beautiful hair.

Emmy Bucher [00:39:40]:
Thank you.

Morgan May Treuil [00:39:41]:
What kind of shampoo and conditioner?

Emmy Bucher [00:39:43]:
Oh my gosh. Okay. I feel like that's the thing. One thing where I'M like, I just constantly really kind of switch it. Right now I'm loving the l'. Oreal. It's like a glossy. It's like in a.

Emmy Bucher [00:39:51]:
I don't even know the name of it. It's like in a chrome kind of packaging. But it's like their gloss collection.

Morgan May Treuil [00:39:56]:
Your hair does look very glossy.

Emmy Bucher [00:39:58]:
Thank you.

Morgan May Treuil [00:39:59]:
L' Oreal gloss.

Emmy Bucher [00:40:00]:
Love it. Like, that is the one that I'm like, on right now. And I'm like, it's a drugstore one. Like, I just. Yeah, I love it.

Morgan May Treuil [00:40:04]:
Like, yes.

Emmy Bucher [00:40:05]:
Honestly, I feel like I like more like heat protectants, though, and like a. Like a. What's called like a spray conditioner. Yeah, that I spray. Like, those are like, kind of my consistent.

Morgan May Treuil [00:40:14]:
So you shampoo, you don't condition, you do like a spray afterwards?

Emmy Bucher [00:40:18]:
Well, I'll do like a hair mask.

Morgan May Treuil [00:40:20]:
Yes.

Leslie Johnston [00:40:20]:
Okay. That's what I hear everybody's doing. They're not doing conditioner anymore.

Morgan May Treuil [00:40:23]:
So do you do the hair mask in the shower?

Emmy Bucher [00:40:25]:
Well, okay, I'll use like, if I'm like, washing my hair, if I know I'm going to wash my hair the next day, I'll, like, sleep in it. So, like, tonight I'm going to sleep in, like, a hair mask.

Morgan May Treuil [00:40:33]:
So you just put it all over your hair?

Emmy Bucher [00:40:34]:
Yeah, and then I'll wash it out in the morning.

Morgan May Treuil [00:40:36]:
Do you put something underneath your head so that your pillow doesn't get.

Emmy Bucher [00:40:39]:
Yeah, I have, like, a little bonnet. I like that.

Morgan May Treuil [00:40:43]:
I feel like I need to get.

Emmy Bucher [00:40:46]:
I love that I have, like, a little bonnet and. Yeah, that's basically like. I love sleeping in hair masks. It's like, I feel like it transforms my hair.

Morgan May Treuil [00:40:53]:
You like, it immediately transforms your hair, like, right after the next day.

Emmy Bucher [00:40:56]:
If I blow dry, I can see the next day.

Morgan May Treuil [00:40:58]:
Do you always blow dry your hair after you wash it?

Emmy Bucher [00:41:00]:
Yes.

Morgan May Treuil [00:41:01]:
You never just like, I have, like, low porosity hair.

Emmy Bucher [00:41:03]:
And so.

Leslie Johnston [00:41:04]:
Yeah, wait, can you walk us through that? Because I'm like, which one's high porosity and which one's low porosity?

Morgan May Treuil [00:41:08]:
What is porosity? What is porosity?

Emmy Bucher [00:41:10]:
Low porosity. I don't even know what porosity is, but basically either have low porosity or high porosity. Low porosity. You need your hair to be, like, heat to absorb in the follicle for, like, the product or. Sorry, you need heat to have the product absorb in the follicle. Okay, so like, that's what I need. But if you have high porosity, you can just let the product sit on top of the hair follicle.

Morgan May Treuil [00:41:32]:
And how do you find this out? Blood.

Leslie Johnston [00:41:34]:
Isn't it, like, high porosity?

Emmy Bucher [00:41:36]:
Like blood work?

Morgan May Treuil [00:41:39]:
Do I need to order this through? Sutter, please.

Emmy Bucher [00:41:41]:
You stick it. You stick your hair like one piece of hair in a piece of water or a glass of water. And then if it, like, floats, I forget what it is. If it floats, it's high porosity. If it's not, it's low porosity.

Leslie Johnston [00:41:50]:
Yes. Because I think the porosity is, like, your hair's ability to, like, take in water like a sponge. So it's like, if you have high porosity. Gosh, I should know this. If you have high porosity, I think that it absorbs a lot really quickly. So you could use, like, a lot of spelled porosity. P O, R. Porous? Yes.

Leslie Johnston [00:42:10]:
Like.

Morgan May Treuil [00:42:11]:
Yes, porous. Okay. I'm thinking, like, per. Like P, E, R. And I'm like,

Leslie Johnston [00:42:15]:
what are you talking about?

Morgan May Treuil [00:42:15]:
Porous? So it's like the ability to absorb.

Leslie Johnston [00:42:18]:
Absorb.

Emmy Bucher [00:42:19]:
Yes.

Leslie Johnston [00:42:19]:
Yes.

Morgan May Treuil [00:42:19]:
If it's a good absorber.

Emmy Bucher [00:42:21]:
Yes.

Leslie Johnston [00:42:21]:
Which means she needs heat so that her products actually, like.

Morgan May Treuil [00:42:24]:
So her follicle opens up and the products go in.

Leslie Johnston [00:42:27]:
You can also tell. I think you can also tell by taking a shower. And if your hair gets wet quickly.

Emmy Bucher [00:42:32]:
Yes.

Leslie Johnston [00:42:33]:
You have, I think, high profile.

Emmy Bucher [00:42:37]:
Yeah.

Leslie Johnston [00:42:37]:
And if it's low, it takes, like, a while for your hair to get really wet. Like, sometimes if your water, like, hits your hair and it kind of just, like, kind of drips off.

Morgan May Treuil [00:42:45]:
Yes, that's me.

Leslie Johnston [00:42:46]:
Then you have low profile.

Emmy Bucher [00:42:48]:
You probably need.

Leslie Johnston [00:42:49]:
You should do her.

Morgan May Treuil [00:42:49]:
Like, I need to do this. So I just started the K18.

Emmy Bucher [00:42:54]:
Oh, yeah.

Morgan May Treuil [00:42:54]:
Mask.

Emmy Bucher [00:42:55]:
Yes.

Morgan May Treuil [00:42:55]:
Because Christy, Leslie's twin sister, meant she was like, don't do conditioner anymore. Have your hair wet. Get out, put the K18 on it. And then I unfortunately, don't blow my Dr. My hair, because I hate the way that it feels like hot air on my skin.

Emmy Bucher [00:43:08]:
I know. It's, like, the worst.

Morgan May Treuil [00:43:09]:
It's, like, muggy and, like, mosquitoes come in.

Emmy Bucher [00:43:12]:
I don't.

Morgan May Treuil [00:43:14]:
But it. The only part of that process that I don't like is when you get out of the shower. My hair feels so rough.

Emmy Bucher [00:43:23]:
Really?

Morgan May Treuil [00:43:23]:
After the shampoo, like, it's. Oh, yeah.

Emmy Bucher [00:43:26]:
So. Yeah.

Morgan May Treuil [00:43:26]:
Oh, so is that normal?

Emmy Bucher [00:43:28]:
Yeah.

Morgan May Treuil [00:43:29]:
You're like, oh, your hair's bad in

Leslie Johnston [00:43:31]:
the shower, but yeah.

Emmy Bucher [00:43:32]:
Yeah.

Morgan May Treuil [00:43:33]:
Sometimes.

Leslie Johnston [00:43:33]:
Yeah.

Emmy Bucher [00:43:34]:
I'll put, like, a little bit of conditioner if I just know it's, like, going to be rough to, like, brush after.

Morgan May Treuil [00:43:39]:
Yeah.

Emmy Bucher [00:43:40]:
Hair mask in. But that spray conditioner will help too. Yeah.

Morgan May Treuil [00:43:43]:
L' Oreal spray conditioner.

Emmy Bucher [00:43:44]:
I use the way one way. Yeah.

Morgan May Treuil [00:43:47]:
Oh, oh, oh, yes. These, these. What are they? Dictionary spelling how it sounds. If your company's cool called way spell it W A Y.

Emmy Bucher [00:43:58]:
Seriously? Yeah. Cuz you. If you were to look at that, you wouldn't think it's.

Morgan May Treuil [00:44:00]:
No, I be like, yeah, okay.

Leslie Johnston [00:44:04]:
What are the other products that you would down a hill for?

Emmy Bucher [00:44:06]:
Yeah, I love Kendra Heat protectant. That's a good one. Like the blow dry spray. That's a really good one. I love day. Like anything day.

Leslie Johnston [00:44:15]:
Yes.

Morgan May Treuil [00:44:16]:
D, A, E, E. Yeah. Again, not intuitive, but okay.

Emmy Bucher [00:44:21]:
I love them. I gave you guys one of their, like little styling.

Morgan May Treuil [00:44:24]:
Wait, we got to open. Just so you guys know what kind of person. Emm. We had her on our podcast and she brought us gifts.

Leslie Johnston [00:44:30]:
I know.

Emmy Bucher [00:44:30]:
We were like, it's just extra little goodies.

Morgan May Treuil [00:44:34]:
Oh my God, that's really nice. Can we open them?

Emmy Bucher [00:44:36]:
Yeah. Okay, let's open. It's nothing much, but they have like a little styling stick that I like using.

Morgan May Treuil [00:44:41]:
Just so you know, this will be like my only beauty products that I have. I love it. I love it.

Leslie Johnston [00:44:45]:
This is first of all, these little bags are adorable.

Emmy Bucher [00:44:48]:
Very cute hair clip.

Morgan May Treuil [00:44:49]:
You need the. Oh, and a little in a hair tie. Let me get rid of. Let me get. Oh, I lost that.

Leslie Johnston [00:44:55]:
These are like full size.

Emmy Bucher [00:44:57]:
Look at this. That's like a little shaving cream.

Morgan May Treuil [00:45:00]:
What?

Leslie Johnston [00:45:00]:
Oh, my gosh. Oh, my gosh.

Morgan May Treuil [00:45:02]:
So press on nails.

Emmy Bucher [00:45:05]:
Love that. Fun.

Morgan May Treuil [00:45:06]:
Nails, ink, nailing life. Very cute.

Leslie Johnston [00:45:09]:
I've never had press on nails before.

Emmy Bucher [00:45:11]:
Really?

Morgan May Treuil [00:45:11]:
I tried them. Tell me if I'm doing this right.

Emmy Bucher [00:45:13]:
Yep, you're great. You're already in a booster on it.

Morgan May Treuil [00:45:16]:
Do you do any asmr?

Leslie Johnston [00:45:17]:
Do you do this anymore?

Morgan May Treuil [00:45:18]:
Not your thing.

Emmy Bucher [00:45:18]:
No, not my. But yeah. Yep. You guys are.

Leslie Johnston [00:45:23]:
Are we doing it right?

Morgan May Treuil [00:45:25]:
Wait, so tell me, tell me about asmr. Like, what's. What's your opinion of asmr?

Emmy Bucher [00:45:28]:
Asmr? I. I don't like watching it. I don't know.

Morgan May Treuil [00:45:31]:
You don't like watching?

Emmy Bucher [00:45:32]:
Like, it doesn't do it for you? It doesn't freak you out a little bit? Yeah, I'm just like. I just imagine them like filming in their room and I'm like, I don't know. Just like.

Morgan May Treuil [00:45:39]:
Yeah.

Emmy Bucher [00:45:40]:
And I feel like there's just weirdos.

Morgan May Treuil [00:45:41]:
Yeah, I get it. Yeah, yeah, yeah. I happen to love it. But it. There's a fine line between like someone who's doing it in a non Weird way. And someone who's doing a weird.

Leslie Johnston [00:45:49]:
I like it with products.

Emmy Bucher [00:45:50]:
Yes. Okay. Yes. If it's like, products, but if it's like food. Food. Yeah. No, that's where I'm. I know.

Emmy Bucher [00:45:56]:
That's, like, my fear.

Morgan May Treuil [00:45:56]:
Okay. I'm very excited about this.

Emmy Bucher [00:45:58]:
Okay.

Morgan May Treuil [00:45:58]:
Yay.

Emmy Bucher [00:45:59]:
This stuff is the best. If you guys, like, ever do slick backs, just, like, put your hair in a ponytail and just use, like, just brush it back and it'll, like, slick it back for you.

Morgan May Treuil [00:46:06]:
How often do you do slick back looks?

Emmy Bucher [00:46:08]:
Probably more often than I should, but I do it probably like twice a week. Like, when I wash, like, the day before I wash my hair.

Morgan May Treuil [00:46:15]:
That is awesome. How often do you wash your hair? Can I ask you that?

Emmy Bucher [00:46:18]:
Yeah, like, twice a week. I'd say day.

Morgan May Treuil [00:46:20]:
Okay.

Emmy Bucher [00:46:20]:
Yeah.

Morgan May Treuil [00:46:21]:
Do you have, like, you have thick hair, so you. Is that, like, that's good for thick hair twice a week?

Emmy Bucher [00:46:27]:
Yeah, I think so, but I think it just depends. Like, I have friends that are like. Like, I can't wash it like, after, like. Or I have to wash it, like, after a day. It gets, like, greasy.

Morgan May Treuil [00:46:35]:
But wait, this is cherry bomb peptide lip butter balm smell.

Leslie Johnston [00:46:40]:
Mine smells like a cake pop.

Emmy Bucher [00:46:41]:
I love that you guys are.

Morgan May Treuil [00:46:43]:
And it has a little. Oh, my gosh. I feel like wheelie Bieber right now.

Leslie Johnston [00:46:50]:
Wait, I need.

Morgan May Treuil [00:46:51]:
Okay, I'm putting this on. Is that okay? Who.

Leslie Johnston [00:46:53]:
Oh, wait, look at this.

Morgan May Treuil [00:46:55]:
I cannot believe that we. This is the best day ever.

Leslie Johnston [00:46:58]:
I've never, honestly, we've asked companies to gift to us, and they don't. So this is.

Emmy Bucher [00:47:03]:
Anytime you guys see anything, let me know.

Leslie Johnston [00:47:04]:
It's got a tint to it. It's cute.

Morgan May Treuil [00:47:06]:
Is it pink?

Emmy Bucher [00:47:07]:
Yeah. Yeah, it's like a little cute.

Leslie Johnston [00:47:09]:
Little, like, looks cute.

Morgan May Treuil [00:47:12]:
Like, I need to look at myself.

Leslie Johnston [00:47:13]:
Thank you, Emmy.

Morgan May Treuil [00:47:13]:
This is so nice. And I'm, like, feel really honored. And again, when I say you guys having me products that I now have,

Emmy Bucher [00:47:21]:
this is all I got.

Morgan May Treuil [00:47:22]:
So thank you for supplying my whole thing.

Emmy Bucher [00:47:24]:
I love it so much.

Leslie Johnston [00:47:24]:
Okay, last question. Or Morgan. Kevin.

Morgan May Treuil [00:47:26]:
Oh, my God. Look at myself. I love it.

Leslie Johnston [00:47:30]:
Who first for fashion? Who would be your current inspiration? Who's your biggest, like, style inspiration?

Morgan May Treuil [00:47:38]:
Dry shampoo. I'm so sorry I haven't made it all the way through. My stuff is so exciting. Volumizing. I feel like I'm going to be a new person tomorrow. I'm going to send you selfies and be like. I mean, you. You gave me the glow up.

Emmy Bucher [00:47:50]:
I love it so much.

Morgan May Treuil [00:47:51]:
Well, I'M going to be like, who is My mom. My mom.

Emmy Bucher [00:47:55]:
I feel like, for fashion inspo, it kind of depends, like, where I'm going. Like, I went to New York for, like, New York Fashion Week, and I was like, I have no idea, like, how to kind of do this style. So there's this one girl, her name's acquired style, like, on social media. She has a twin sister, Danielle. I love watching them. They're just super fun and just, like, cutie girls. But they have, like, more, like, I would say business casual kind of outfits. So if I'm going towards that, I would say them, but then, like, putting my own twist on it, I feel like.

Emmy Bucher [00:48:23]:
And then there's this one girl named Madison. I don't know her last name, but she has the cutest, like, boho style just ever. And. Yeah. She works at Free People, and she's just. She's so cute. She's a content creator, too. But I.

Emmy Bucher [00:48:34]:
I love that. Yeah.

Morgan May Treuil [00:48:36]:
So love that. Wow. Besides faith reasons, because I feel like this is the classic. Like, everyone's like, Jesus and got it.

Emmy Bucher [00:48:46]:
Yeah.

Morgan May Treuil [00:48:46]:
Which is true. But that's the standard, right?

Emmy Bucher [00:48:49]:
Yeah.

Morgan May Treuil [00:48:49]:
What's your why for? What you. What you do, who you reach. Like, what's your. What's your why? What do you do it all for?

Emmy Bucher [00:48:57]:
I feel like just because I've gone through so much with my knees and, like, it might just sound, like, dramatic. It's like, hey, you just had any surgeries? But, like, truly, that, like, transformed my life and made me who I am today because it was so mentally challenging. Just, like, just constantly going through that. And so I feel like, like, that's my why. Like, I just kind of revert back to, like, those kind of darker moments of, like, me being really sad or just, like, feeling like I was so, like, alone and just not having anything and to where I am today. Like, I was told I wasn't going to dance again or anything. So, like, the fact that I've accomplished so much, that's my why. And I just want to, like.

Morgan May Treuil [00:49:32]:
Yeah.

Emmy Bucher [00:49:32]:
Keep on going.

Morgan May Treuil [00:49:33]:
Yeah.

Leslie Johnston [00:49:33]:
Yeah.

Morgan May Treuil [00:49:34]:
I'm so encouraged by your story because I think. I mean, setbacks happen to all of us, right? Like, you go through life, and it's not a question of if you're gonna suffer, it's when you're gonna suffer. And people go through things like that, and maybe a dream gets, you know, smashed or it gets redefined or whatever. And a lot of people have the tendency to let a setback like that just take them out. Right. And Take them into discouragement. And I think your story is really cool because you allowed a setback, not to take you out of the game, but to, like, allow it to refine, like, your direction and what you were going for. And so.

Morgan May Treuil [00:50:08]:
And you're. You're still able to do some of the things, like, you get to teach, and you get to interact with it in a whole new way while also exploring this whole other lane. And I think the beauty of how God works is, like, God doesn't. God doesn't cause suffering, but he's able to make good out of suffering. And so I think about, like, your knees, and I'm like, well, it's actually really cool. The redemptive part of that is that you're getting to operate in this whole other space that's clearly very needed. And you wouldn't have gotten to do that had you not been redirected by, like, a little bit of trial.

Emmy Bucher [00:50:38]:
Yeah, I wouldn't have been able to, like, start dance modeling and just gone to this platform. So, like, that definitely set the foundation.

Morgan May Treuil [00:50:44]:
Yes. So it makes you look back full circle and be like, okay, God, I see what you were doing in the moment. You're like, God, where are you? What's going on? I'm very discouraged. But on the other side, you always look back and think, okay, God, like, I see the full circle moment. I'm good with this. Thank you. It's gratitude. You.

Morgan May Treuil [00:50:59]:
You exude gratitude. Like, you're like, I'm happy to be here. I'm happy to be walking. Like, you appreciate small things.

Emmy Bucher [00:51:05]:
Yes.

Morgan May Treuil [00:51:05]:
Because you've learned what it's like to not have the small things that we overlook. Like walking.

Emmy Bucher [00:51:09]:
Yeah.

Morgan May Treuil [00:51:10]:
No one appreciates walking.

Emmy Bucher [00:51:11]:
No, I know. It's just like.

Morgan May Treuil [00:51:12]:
But you do.

Emmy Bucher [00:51:13]:
Yeah.

Morgan May Treuil [00:51:13]:
I understand that it's not always a guarantee to be able to walk, and I just think that's a. Your why is very cool. It's very inspiring.

Emmy Bucher [00:51:20]:
Thank you.

Morgan May Treuil [00:51:21]:
Yeah.

Emmy Bucher [00:51:21]:
So much.

Leslie Johnston [00:51:22]:
And we love the way that you do incorporate, like, your faith with your content creation. Because I would imagine it's tempting to be like, oh, I'm just gonna not talk about that because I don't want to lose followers or I don't. I've heard content creators talk about, oh, the minute I posted I was a Christian, I lost, like, this many followers. But I love that you are like, no, this is. Yeah, like, this is part of the lifestyle. The biggest thing about me, like, this is part of the lifestyle. But you also do it in such a way that, like, invites people In, So thank you. Cheers to you.

Leslie Johnston [00:51:51]:
You're just doing such a great job. Thank you for coming.

Emmy Bucher [00:51:54]:
Thank you so much for having me.

Morgan May Treuil [00:51:55]:
I feel like we learned how to be a girl. I learned how to be a girl today.

Leslie Johnston [00:51:57]:
Honestly, that lip color makes your eyes pop.

Morgan May Treuil [00:52:00]:
I feel like I. I cancel. I'm like, I can't. Looking at me, I'm like, wow.

Leslie Johnston [00:52:04]:
Like, that is your color.

Emmy Bucher [00:52:05]:
I love.

Morgan May Treuil [00:52:06]:
I feel like next time we have you on, it should be. We should do. We. We want you to do a hair tutorial, but, like a makeup.

Emmy Bucher [00:52:11]:
Yeah.

Morgan May Treuil [00:52:12]:
We should let you translate. Is honestly really great. You can just transform me. I'd be great.

Leslie Johnston [00:52:17]:
Talk with her after this and she'll give us a little hair tutorial.

Morgan May Treuil [00:52:20]:
Let's do it. That's great.

Leslie Johnston [00:52:21]:
I'll promote this.

Emmy Bucher [00:52:21]:
I give you guys a little clock clip so we can do. Yes.

Morgan May Treuil [00:52:23]:
Oh, good. I can't wait. That's so exciting.

Leslie Johnston [00:52:28]:
I mean, thank you so much for coming on.

Emmy Bucher [00:52:29]:
Yes.

Morgan May Treuil [00:52:30]:
Listeners, you're welcome back anytime.

Leslie Johnston [00:52:31]:
I hope that if you feel inspired to, you know, do content creation or do something online to just do it. Like, there's so much fun in it. There's so much, like, meaning in it, too. In depth. I think a lot of people think, like, oh, it's social media. There's no depth. And it's like, no, there actually can be a lot of good things.

Emmy Bucher [00:52:47]:
Bring whatever you want to it.

Morgan May Treuil [00:52:48]:
That's the. Yeah. Whatever your thing is, bring that, because that's the way that the world is going. So meet people and be a light in a space that has lots of darkness.

Emmy Bucher [00:52:57]:
Yes.

Leslie Johnston [00:52:57]:
Be yourself, so.

Morgan May Treuil [00:52:58]:
And be you. Everyone else is taken. Everyone. Everyone else taken. Sorry.

Emmy Bucher [00:53:05]:
I love it.

Morgan May Treuil [00:53:05]:
That's okay. I love it.

Leslie Johnston [00:53:07]:
All right, we'll see you guys. Next time on Am I Doing this right?

Morgan May Treuil [00:53:10]:
Bye.